10 Business Proposal Tips to Win More Deals

Business proposal writing can be tricky, especially if you’re not great at it. Even if you do have some experience writing business proposals, it doesn’t mean that you don’t want to keep improving your techniques, and there are always different approaches to consider trying. We’ve put together a list of 10 tips to help you write better business proposals and win more deals than ever before.

1) Consider writing two versions of your proposal
a short-form pitch and a longer, more detailed version. Your proposal should leave no doubt about your ability to deliver on all your promises. Now is not the time for your clients (or potential clients) to read between any lines! Be thorough, use a professional tone, and avoid informal language or slang. Your prospect will be much more likely to believe you can follow through if they see how professional you are at all stages of communication—and especially in your proposal.

2) Know who will be reading your proposal
If you’re crafting a business proposal that will be presented in person, it’s easier to tailor your content and proposal structure because you know exactly who will be reading it. However, if you’re submitting a business proposal for an RFP (request for proposal), things can get tricky. Reviewers can include internal staff or external decision-makers. And, if you win the deal, they may be colleagues with different strengths and weaknesses.

3) Answer All Questions Even If They’re Not Asked
Whether it’s a job interview or your first board meeting, think of questions you would like to ask and research them in advance. Anticipate answers you want, but be prepared for surprises and answer accordingly. Even if a question wasn’t asked of you, don’t leave without addressing it, either verbally or on paper.

4) Get your facts right
Before you create a business proposal, get all your research and facts in order. It’s easier for decision-makers to trust you if they know you’ve done your homework. Double-check all numbers, amounts, costs and deadlines to avoid any confusion or disputes later on down the line. If there are any third parties involved in your project, have your lawyer draw up an agreement with them beforehand so you have a strong understanding of their needs as well as yours.

5) The more you know about the client, the better

6) Include Data From Research and Studies

7) Have everything in writing

8) Keep it simple, direct and easy to read

9) Work with an expert from day one

10) Follow up after submitting a proposal

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